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Marketing & Advertising

This guide will help students with research in marketing and advertising.


Academic Search Complete 
The world's most valuable and comprehensive scholarly, multi-disciplinary database. Indexes newspapers, magazines, and scholarly journals in all disciplines. Contains a significant amount of full-text. Content available from 1915-present.

Britannica Academic Edition 
The updated online encyclopedia with hundreds of thousands of articles, biographies, videos, images, and websites.

Communication & Mass Media Complete 

Psychology and Behavioral Sciences Collection 
Provides 500 full-text titles which include topics in emotional and behavioral characteristics, psychiatry & psychology, mental processes, anthropology, and observational and experimental methods.

Provides indexing and abstracts for over one million articles in 1,700 journals from over 50 countries. This database, provided by the American Psychological Association, also includes abstracts for dissertations, books and book chapters ranging in date from 1887 to the present.

Business Databases

Newspaper Articles