A SWOT analysis is an examination of internal and external factors that affect a firm's competitive environment. SWOT stands for:
Text-based resources from the web that explain the SWOT process.
The Business Source Complete database has SWOT analyses from a variety of companies for you to review. To find them:
Research Tip: Don't forget to search for analyses of your company's top competitors, too!
Michael Porter's Five Forces is a tool used to analyze industries.
For a complete introduction to the Five Forces concept, see the article: Porter, Michael E. "The Five Competitive Forces That Shape Strategy." Harvard Business Review 86.1 (2008): 78-93.
To access this online, go to EBSCOhost Business Source Complete and put the title of the article into the search box.
Other brief introductions to the concept:
Source of this information: Porter's Five Forces Research Guide from Babson College
Source of image: HubPages
These tools will help you read and understand financial reports.
SWOT analyses can be found in Business Source Complete. This video shows you how. From the University of Alberta Libraries. Run time: 1:05.