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AGR 739 - Agribusiness management

This guide will help agribusiness management students find authoritative sources to research companies and industries.

Resources to help do your own SWOT analysis

SWOT imageA SWOT analysis is an examination of internal and external factors that affect a firm's competitive environment. SWOT stands for:

  • Strengths(internal)
  • Weaknesses (internal)
  • Opportunities (external)
  • Threats (external)

Text-based resources from the web that explain the SWOT process.

Examining other SWOT analyses

The Business Source Complete database has SWOT analyses from a variety of companies for you to review. To find them:

  1. Open Business Source Complete using the link below.
  2. Enter your company name, e.g., Disney, into the first search box. Type SWOT into the second box. Hit Search.

Research Tip: Don't forget to search for analyses of your company's top competitors, too!

Using Porter's Five Forces

Five Forces images

Michael Porter's Five Forces is a tool used to analyze industries. 

For a complete introduction to the Five Forces concept, see the article: Porter, Michael E. "The Five Competitive Forces That Shape Strategy." Harvard Business Review 86.1 (2008): 78-93.

To access this online, go to EBSCOhost Business Source Complete and put the title of the article into the search box.

Other brief introductions to the concept:

Source of this information: Porter's Five Forces Research Guide from Babson College 

Source of image: HubPages

SWOT Tutorial: Business Source Complete

SWOT analyses can be found in Business Source Complete. This video shows you how. From the University of Alberta Libraries. Run time: 1:05.